THE BRAND SEMANTICS CULTURAL ADAPTATION STRATEGIES

Shareholder - value - based brand strategies

Companies like Procter & Gamble, Unilever, Xerox, Heinz, Apple and Gillette possess great brands and outstanding brand management competencies, yet they have failed to generate value for shareholders in recent years. What these companies are learning is that having strong brands which consumers value is not enough. Whether strong brands create value for shareholders depends upon the economics o...

Semantics, cross-cultural style.

Theories of reference have been central to analytic philosophy, and two views, the descriptivist view of reference and the causal-historical view of reference, have dominated the field. In this research tradition, theories of reference are assessed by consulting one's intuitions about the reference of terms in hypothetical situations. However, recent work in cultural psychology (e.g. Nisbett, R...

Cultural tourism: challenges and strategies

P8- Talent Management Strategies by Attitude of Cognitive Semantics of Growth in the Quran

لطفاً به چکیده انگلیسی مراجعه شود.

Cross-cultural adaptation of the spinal cord lesion-related coping strategies questionnaire for use in Iran.

INTRODUCTION This study examined the validity and reliability of the Iranian version of the spinal cord lesion-related coping strategies questionnaire (SCL CSQ-I) in persons with spinal cord injury (SCI). METHODS Consecutive patients with SCI (n=220) were recruited into the study. A standard forward-backward translation procedure was used to translate the SCL CSQ from English into Persian. Pa...